Many cold emails and cover letters (i.e. those sent to people you don’t know asking for a meeting or an interview) are not even read by the recipient; the email subject line doesn’t resonate, or the content is too dense, boring, irrelevant or seemingly pointless to engage the reader. Clients who have applied the following 10 rules, however, have seen big improvements in their email response rates.
Rule #1: Make your letter easily “scannable”
These days, work is too fast-paced to allow time for reading through a long, dense letter. More