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How to Find & Use Keywords for Your Job Search

by Rob Hellmann • Career Change, Getting Interviews, Interviewing, Job-Search Strategy, Resume, LinkedIn, self-promo, Social Media

Keywords in your resume, LinkedIn profile, emails and ‘pitch’ help to communicate your value. To job prospects, your use of the right keywords tells them you are an “insider” (everyone wants to hire insiders) and that you understand the problems they face. Organizations use keyword filters for candidate searches, so your use of strategically placed keywords will improve your likelihood of being spotted.

When someone is searching on LinkedIn for a candidate with your skills (increasingly LinkedIn is the first stop for candidate searches), keywords in certain parts of your profile  matter more than others. More

Presentations: 6 Ways to Hook Your Audience

by Rob Hellmann • Building a Business, On-the-job Success, Presentations

When you are giving a presentation, look to actively engage your audience right from the start. Don’t assume they are paying attention; they may be thinking about their last meeting or the next one! So go beyond the dry and conventional; Capture their imagination, make them part of the show. Use any of these six approaches to hook your audience, so you can then reel them in with a memorable, powerful presentation.More

Acing the Interview: What’s Your Greatest Weakness?

by Rob Hellmann • Interviewing, Job-Search Strategy

weakness canstockphoto10210474Every so often you will get an interview question like this from HR or a senior level executive. “Greatest weakness” types of interview questions also include “tell me about a criticism your boss once gave you,” or “give me an example of a situation where you didn’t get the outcome you wanted.” They use these questions to a) find people who are genuinely self-reflective and open to improvement, and b) screen out people who say something problematic. When forming your answer, keep these three guidelines in mind:More

Cold Calling Giving You Cold Feet? Try These 9 Tips

by Rob Hellmann • Building a Business, Getting Interviews, Presentations

cold feet warm socks shutterstock_248949232Many clients tell me that they really dislike the process of calling people they don’t know to get meetings, interviews, or new business opportunities. By following these tips on how to present yourself on the call and adopt the right mindset, you’ll get better results, and feel better too!

Presenting Yourself – Rehearse your “20-second pitch.”
How do you get them to stay on the phone, or want to speak with you? The key is your  20-second pitch. When someone takes your call, theyMore

LinkedIn “Recommendations” vs. “Endorsements”

by Rob Hellmann • Building a Business, Getting Interviews, Job-Search Strategy, Resume, LinkedIn, self-promo

Getting a recommendation on LinkedIn can help your career. LinkedIn recommendations are valued by hiring managers. Why? 1. The first-degree connection giving the recommendation is visible, hence “researchable” on LinkedIn, 2. significant effort is involved in writing a recommendation, adding to the authenticity, and 3. the content’s often descriptive nature helps the hiring manager to understand your value. I would suggest getting at least three LinkedIn recommendations. LinkedIn considers three-plus recommendations to be a factor in “profile completeness,” which figures in it’s search rankings. More

Want to Fast-forward Your Job Search? Target More Positions

by Rob Hellmann • Getting Interviews, Job-Search Strategy

Even if your resume, pitch, skill set, and emails are all stellar, at the end of the day your job search is still a numbers game. To improve your odds of landing a position quickly, you’ve got to actively go for a large number of potential positions.  That is, don’t just passively wait for the search firm to call or the ad to show up (and then compete with potentially thousands of other applicants). Instead, take the active approach: 1) create a plan that casts a wide enough net to include enough suitable positions (open or currently filled), andMore

The Single Best Presentation Tip: Tell a Great Story

by Rob Hellmann • Building a Business, Getting Interviews, Interviewing, On-the-job Success, Org. Effectiveness, Presentations

Whether your goal is to sell, inform, or land a job offer, telling engaging, relevant stories can turn even a so-so presentation into a great one. Illustrating your points with the right stories will have a far stronger impact than many other things you can do, including slide design, body language, eye contact, and so forth.More

Resumes vs. LinkedIn Profiles: What You Need to Know

by Rob Hellmann • Getting Interviews, Resume, LinkedIn, self-promo, Social Media

You can create an effective LinkedIn profile by following many of the same principles that I would recommend for your resume. For example, focus on accomplishments, have a summary section, use keywords that resonate with your audience, etc. etc. (see this blog post and this one for other guidelines).  Key differences in the way that resumes and profiles are shared, however, could have a big impact on how you choose to modify your resume for your profile. Below I’ve shared an excerpt from my book Advanced LinkedIn to highlight four of these differences.More

Top Resume Mistakes to Avoid (Part 2)

by Rob Hellmann • Career Change, Getting Interviews, Resume, LinkedIn, self-promo

Oops!In Part 1, I covered the top two mistakes that I see clients make on their resumes.  In this post you’ll learn how to avoid six more resume pitfalls.  Topping off this list:

Your resume places too much focus on responsibilities, not enough on accomplishments

Which phrase do you think is more powerful?

  1. Responsible for running monthly financial reports.
  2. Redesigned monthly financial reporting process, cutting production time from one month to five days.More

Top Resume Mistakes to Avoid (Part 1- the top two)

by Rob Hellmann • Career Change, Getting Interviews, Resume, LinkedIn, self-promo

Oops!(Update: Part 2 is here) When a potential employer reviews your resume, s/he thinks: a) Can this person help me to do my job? and b) I have about10-30 seconds to scan this resume. Hence, the Golden Rule of resume writing: Your “how I can help you” message needs to jump off the page in the 10-30 seconds it’s being reviewed. You’ll hear many rules (like this one) tossed around by experts. My suggestion from experience and training is to forget all those other rules, and just follow this one rule.  Anything that serves this Golden Rule is good, anything that doesn’t is bad– which brings us to the top two resume mistakes:More

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