Social Media

The No. 1 Way to Get Attention on LinkedIn

by • Building a Business, Career Change, General, Getting Interviews, Job-Search Strategy, Org. Effectiveness, Resume, LinkedIn, self-promo, Social Media •

Business prospects or employers are probably searching on LinkedIn for someone like you. The single best way to ensure you’ll show up in their searches, and stand out from competitors, is to have the right profile “keywords.” These are the words or phrases that resonate. They’re used in search queries, and answer your target audience’s main question: “How can you help me?”

Profile keywords have benefits beyond boosting your LinkedIn search ranking. Since search engines like Google and More

How to Write Compelling Resume & LinkedIn Profile Bullets

by • Getting Interviews, Resume, LinkedIn, self-promo, Social Media •

resumeWhen I first look at a client’s resume, I quite often see a list of bullet points that reflect only responsibilities. One of my clients, for example, an accountant, listed a bullet point that read: “Responsible for managing the monthly close.” After we discussed the impact she made through her management, we modified the text to read: “Managed the monthly close, reducing turnaround time by at least 30% while improving accuracy.” Do you feel the extra power More

Land Your Next Job with LinkedIn’s Volunteer Marketplace

by • Career Change, Getting Interviews, Job-Search Strategy, Resume, LinkedIn, self-promo, Social Media •

LinkedIn now makes it easier to find volunteer opportunities. Gain access by going to http://volunteer.linkedin.com or by clicking on the “Jobs” menu option, selecting “Advanced Search,” “More Options,” and then entering “volunteer” in the job title. LinkedIn has partnered with some major volunteer matching sites to make this happen. Here’s why this feature is so great. More

How to Find & Use Keywords for Your Job Search

by • Career Change, Getting Interviews, Interviewing, Job-Search Strategy, Resume, LinkedIn, self-promo, Social Media •

Keywords in your resume, LinkedIn profile, emails and ‘pitch’ help to communicate your value. To job prospects, your use of the right keywords tells them you are an “insider” (everyone wants to hire insiders) and that you understand the problems they face. Organizations use keyword filters for candidate searches, so your use of strategically placed keywords will improve your likelihood of being spotted.

When someone is searching on LinkedIn for a candidate with your skills (increasingly LinkedIn is the first stop for candidate searches), keywords in certain parts of your profile  matter more than others. More

Resumes vs. LinkedIn Profiles: What You Need to Know

by • Getting Interviews, Resume, LinkedIn, self-promo, Social Media •

UPDATED June 23, 2015: You can create an effective LinkedIn profile by following many of the same principles that I would recommend for your resume. For example, focus on accomplishments, have a summary section, use keywords that resonate with your audience, etc. etc. (see this blog post and this one for other guidelines).  Key differences in the way that resumes and profiles are shared, however, could have a big impact on how you choose to modify your resume for your profile. Below I’ve shared an excerpt from my book Advanced LinkedIn to highlight three of these differences. More

LinkedIn Just Got More Useful for Business Marketing

by • Building a Business, Social Media •

If you market your (or your employer’s) business or organization using social media, and you are open to using Hootsuite as your social media organizer, you need to know about this useful new LinkedIn-related feature. More

Get better LinkedIn people-search results with “Boolean Logic”

by • Building a Business, Career Centers, Career Change, Getting Interviews, Social Media •

LinkedIn’s “Advanced People Search” feature is a fantastic tool for finding people in your extended network or shared groups who can help you to reach your career goals.  As I discuss in my book Your Social Media Job Search, including boolean logic in your search terms such as AND, OR, NOT, parenthesis and quotes around phrases can greatly expand its power.  To demonstrate, here’s an example of a client who was interested in obtaining a marketing manager or director position at Pfizer.  More

Four Ideas for Getting Interviews Via the Hidden Job Market

by • Getting Interviews, Job-Search Strategy, Social Media •

Post originally appeared in the blog for the Marketing Executives Networking Group (MENG)
Most of my job-search clients are getting interviews these days by tapping into the hidden job market; they are both reaching out to their network and contacting people directly who they don’t know.  You, too, want to prioritize efforts that will allow you to bypass the glut of applicants going through ads or recruiting firms.  Spend only 20% of your valuable job search time on ads and recruiting firms, and the remainder on the hidden job market.  Here are four ideas to get you started. More

In a Job Search? You Should Be On LinkedIn

by • Getting Interviews, Job-Search Strategy, Resume, LinkedIn, self-promo, Social Media •

LinkedIn, accessed for free at www.linkedin.com, enables users to keep in touch with and expand their professional network, get introductions to others outside their network, and join groups of professionals organized around industries, professions, and associations.  Recruiters routinely use LinkedIn to scan profiles for viable candidates.

LinkedIn has become essential to conducting an effective, productive job search! I hear from clients almost every day about how they got an interview or informational meeting via LinkedIn.  Below I’ve included a few success stories culled from my clients’ experiences, to help generate ideas on how you can use LinkedIn.  Read More

Using LinkedIn for Job-target Research

by • Career Change, Getting Interviews, Interviewing, Job-Search Strategy, Social Media •

Many (or most) of you are probably on LinkedIn to some extent (if you’re not you should be– www.linkedin.com).  LinkedIn is an awesome tool for getting results in your job search.  But are you really getting the value out of it that you could be?  Use LinkedIn to advance your search in three ways: More

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