LinkedIn’s “Advanced People Search” feature is a fantastic tool for finding people in your extended network or shared groups who can help you to reach your career goals. Including boolean logic in your search terms such as AND, OR, NOT, parenthesis and quotes around phrases can greatly expand its power. To demonstrate, here’s an example of a client who was interested in obtaining a VP of Marketing position at Pfizer.
LinkedIn’s “Open to Work” feature to help you let employers, recruiters and your network know you’re looking for a job. You can share your open-to-work status by checking either “share with recruiters only” or “share with all LinkedIn members.” To access, click the “Add New Profile Section” button to the right of your profile picture and then click “Looking for a new job” in the Intro section at the top.
So should you use this feature, and if so, which option should you pick? My thoughts:
Business prospects or employers are probably searching on LinkedIn for someone like you. The single best way to ensure you’ll show up in their searches, and stand out from competitors, is to have the right profile “keywords.” These are the words or phrases that resonate. They’re used in search queries, and answer your target audience’s main question: “How can you help me?”
Profile keywords have benefits beyond boosting your LinkedIn search ranking. Since search engines like Google and
When I first look at a client’s resume, I quite often see a list of bullet points that reflect only responsibilities. One of my clients, for example, an accountant, listed a bullet point that read: “Responsible for managing the monthly close.” After we discussed the impact she made through her management, we modified the text to read: “Managed the monthly close, reducing turnaround time by at least 30% while improving accuracy.” Do you feel the extra power
LinkedIn now makes it easier to find volunteer opportunities. Gain access by going to http://volunteer.linkedin.com or by clicking on the “Jobs” menu option, selecting “Advanced Search,” “More Options,” and then entering “volunteer” in the job title. LinkedIn has partnered with some major volunteer matching sites to make this happen. Here’s why this feature is so great.
Keywords in your resume, LinkedIn profile, emails and ‘pitch’ help to communicate your value. To job prospects, your use of the right keywords tells them you are an “insider” (everyone wants to hire insiders) and that you understand the problems they face. Organizations use keyword filters for candidate searches, so your use of strategically placed keywords will improve your likelihood of being spotted.
When someone is searching on LinkedIn for a candidate with your skills (increasingly LinkedIn is the first stop for candidate searches), keywords in certain parts of your profile matter more than others.
You can create an effective LinkedIn profile by following many of the same principles that I would recommend for your resume. For example, focus on accomplishments, have a summary section, use keywords that resonate with your audience, etc. etc. (see this blog post and this one for other guidelines). Key differences in the way that resumes and profiles are shared, however, could have a big impact on how you choose to modify your resume for your profile. Below I’ve shared an excerpt from my book Advanced LinkedIn to highlight four of these differences.
Most of my job-search clients get interviews by tapping into the hidden job market; they are both reaching out to their network and cold-emailing/calling people they don’t know. You, too will want to prioritize efforts that will allow you to bypass the glut of applicants going through the “front door” – job postings. This strategy is especially vital for my executive-level clients – since roughly 80% of these jobs are landed through networking or even cold outreach, including networking with retained search firms. So, focus your efforts on the hidden job market. The goal is to land lots of informational meetings with hiring decision-makers that could lead to interviews via referrals or your keeping in touch. Here are four ideas to get you started.
LinkedIn Profiles vs. Resumes: What You Need to Know
by Robert Hellmann • Getting Interviews, Resume, LinkedIn, self-promo, Social Media
Great LinkedIn profiles and resumes have a lot in common, including highly targeted, keyword-rich and concise content, accomplishment-oriented bullets and a powerful summary section. Because of these similarities, copying your resume content right into your LinkedIn profile is often a good idea. Yet in some situations you’ll want to take a different approach to your profile.