Job-Search Strategy

Want More Job Offers? Be the Best B2B Salesperson – For Yourself

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The fastest way to job offers: “sell” yourself

In a job search, your “job” is now sales — you’re the product. And it’s not just any kind of sales. It’s B2B sales: a relationship-driven process where you’re selling a high-value solution (yourself) to sophisticated buyers (hiring decision-makers) who take their time with job offers, involve multiple stakeholders, and don’t respond to hard closes. The best B2B salespeople and the most effective job seekers share four underlying qualities.

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How to Spend Your Limited Job Search Time

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Take a strategic approach to prioritizing your time

In a job search, time can be your scarcest resource; if you’re not focused on the highest-ROI actions, it’s easy for weeks to quickly pass with no offers, especially at senior levels where the roles are fewer. You can jump-start your results with a strategic approach to prioritization. So, what to do first when you can’t do everything?

Rather than relying on gut feel or defaulting to whatever lands in your inbox first, try evaluating each job search activity against three criteria, each scored on a scale of 1 to 3:

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Layoffs Looming? Safeguard Your Career With These 7 Steps

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Fired senior executive packing his boxes
It doesn’t have to be this way | Shutterstock

If you’re concerned about job security – hearing rumours, expecting change, or worried about an uncertain economy – don’t wait. Use these seven approaches to either avoid a layoff, make the most of it (yes a layoff can be an opportunity), or set yourself up for a quick move.

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3 Reasons to Turn Down a “Good” Job Offer

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That "great" offer may not be so great!Accepting the wrong offer can cost you dearly despite a big compensation package. As one client put it: “I should never have accepted their offer; it was a toxic environment and I was not set up for success, but I was blinded by the money and prestige.” You can reduce the odds of accepting the wrong job offer by asking yourself three questions:

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Planning a Career Pivot? Become the Perfect Candidate

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Sandcastle dreaming of being perfect
You can be the perfect candidate | SHUTTERSTOCK

If you’re using your job search to land a more senior position or shift gears into a new industry or role, you may face a disadvantage; you will be competing with candidates already established in similar positions, so you won’t appear to be the perfect candidate.

The key to overcoming this perception lies in three crucial strategies: first, sound like an insider in your chosen

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Top 5 Reasons Your Job Search is Taking Too Long

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Frustrated,Executive

Looking for a job can be an arduous process; even the most experienced executives can feel frustrated. Understanding the underlying reasons for slow progress can help you jump-start your results. Below are actionable strategies that address the top five drivers of long searches, so you can start landing more interviews and offers.

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Boost Job Search Results by Monitoring 5 Key Performance Indicators

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Improve results with these metrics | Shutterstock

Landing the job you want quickly requires more than just a well-crafted resume and a compelling LinkedIn profile; you need an effective job search strategy. A key part of this job search strategy involves making lots of the right connections. To be sure you’re playing this numbers game to win, monitor these five KPIs. You’ll learn how to refine your strategy to improve results and

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How to Use Seasonal Slowdowns to Advance Your Career

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When the job market or pace of work slows—whether during the summer months or the holiday season—seize this opportunity to propel your career forward; engage in essential decision-making, strategic planning, and relationship-building. Or focus on creating your job search “marketing materials” including your resume and LinkedIn profile. By making the most of these slower times, you’ll be ready to hit the ground running when things pick up. Here’s how to leverage these moments for maximum benefit.

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Odds Are You’ll Be Fired Before Retirement, So Build “Career Security”

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For those over 50 and gainfully employed, this study says you have a 56% chance that you’ll be let go before you’re ready to retire, risking substantial income loss. The study supports my own observations via client work that there is no real job security, only “career security.” In a sense employees are really all consultants.

But not to worry! Here’s a list of things you can do to both minimize the risk of an unwanted departure and set yourself up for a quick, positive transition if necessary.

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Uncertain of Your Next Career Move? Create a ‘Life Vision’

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A number of my clients are reassessing their careers in the wake of the pandemic and wondering if they should be doing something different (part of a wider phenomenon being called the Great Resignation) . One of the things I have them do to figure this out is to create a “Life Vision.”

This exercise can help you to make strategic, thoughtful decisions that are more likely to result in a meaningful, satisfying career. You compare the life you want for yourself down the road with your current situation, and then come up with the steps to close the gap. As you come up with these steps, you gain clarity on the things you need to do next in your career to achieve your life vision. In addition, developing a vision for your life can inspire you into action, just as Martin Luther King inspired millions with the vision he conveyed in his “I have a Dream” speech.

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