Top Resume Mistakes to Avoid (Part 1- the top two)

(Update: Part 2 is here) When a potential employer reviews your resume, s/he thinks: a) Can this person help me to do my job? and b) I have about10-30 seconds to scan this resume. Hence, the Golden Rule of resume writing: Your “how I can help you” message needs to jump off the page in the 15 seconds or less it’s being reviewed. You'll hear many rules (like this one) tossed around by experts. My suggestion from experience and training is to forget all those other rules, and just follow this one rule.  Anything that serves this Golden Rule is good, anything that doesn't is bad-- which brings us to the top two resume mistakes: