Whether your goal is to sell, inform, or land a job offer, telling engaging, relevant stories can turn even a so-so presentation into a great one. Illustrating your points with the right stories will have a far stronger impact than many other things you can do, including slide design, body language, eye contact, and so forth.More
You can create an effective LinkedIn profile by following many of the same principles that I would recommend for your resume. For example, focus on accomplishments, have a summary section, use keywords that resonate with your audience, etc. etc. (see this blog post and this one for other guidelines). Key differences in the way that resumes and profiles are shared, however, could have a big impact on how you choose to modify your resume for your profile. Below I’ve shared an excerpt from my book Advanced LinkedIn to highlight four of these differences.More
In Part 1, I covered the top two mistakes that I see clients make on their resumes. In this post you’ll learn how to avoid six more resume pitfalls. Topping off this list:
Your resume places too much focus on responsibilities, not enough on accomplishments
Which phrase do you think is more powerful?
- Responsible for running monthly financial reports.
- Redesigned monthly financial reporting process, cutting production time from one month to five days.More
(Update: Part 2 is here) When a potential employer reviews your resume, s/he thinks: a) Can this person help me to do my job? and b) I have about10-30 seconds to scan this resume. Hence, the Golden Rule of resume writing: Your “how I can help you” message needs to jump off the page in the 10-30 seconds it’s being reviewed. You’ll hear many rules (like this one) tossed around by experts. My suggestion from experience and training is to forget all those other rules, and just follow this one rule. Anything that serves this Golden Rule is good, anything that doesn’t is bad– which brings us to the top two resume mistakes:More
LinkedIn’s “Advanced People Search” feature is a fantastic tool for finding people in your extended network or shared groups who can help you to reach your career goals. As I discuss in my book Your Social Media Job Search, including boolean logic in your search terms such as AND, OR, NOT, parenthesis and quotes around phrases can greatly expand its power. To demonstrate, here’s an example of a client who was interested in obtaining a marketing manager or director position at Pfizer. More
It can be tempting to attribute a long job search to factors beyond your control. The factors that I hear jobseekers mention include age, experience (i.e. over- or under-qualified), resume gaps, weight, ethnic background, gender, or some other physical feature. While, at times, these factors and biases do cause problems for job-seekers, nine times out of ten I see that the problem is actually in their job-search strategy or execution.
So, here’s a checklist of 10 questions to ask yourself first, before attributing a long search to factors beyond your control. Your answers will help to put you back in the driver’s seat and on the road to the job you want.More
Job-search clients often ask me whether they should mail or email their cover or followup letter. I tell them to default to email unless there is a compelling special case for sending a traditional letter. The reasons I recommend email:More
Most of my job-search clients get interviews by tapping into the hidden job market; they are both reaching out to their network and cold-emailing/calling people they don’t know. You, too, want to prioritize efforts that will allow you to bypass the glut of applicants going through job postings or recruiting firms. Spend only 20% of your valuable job search time on postings and recruiting firms, and the remainder on the hidden job market. Here are four ideas to get you started.More
LinkedIn, accessed for free at www.linkedin.com, enables users to keep in touch with and expand their professional network, get introductions to others outside their network, and join groups of professionals organized around industries, professions, and associations. Recruiters routinely use LinkedIn to scan profiles for viable candidates.
LinkedIn has become essential to conducting an effective, productive job search! I hear from clients almost every day about how they got an interview or informational meeting via LinkedIn. Below I’ve included a few success stories culled from my clients’ experiences, to help generate ideas on how you can use LinkedIn. Read More
The Five O’Clock Club’s book Shortcut Your Job Search has a great technique for getting interviews. My clients have used it to land interviews in organizations they are interested in. A prerequisite is that you have a list of target organizations ready, i.e. your “job-search marketing plan”. Then, send an e-mail out to everyone you know– family, friends, former business associates, old More