I once went to a seminar where the presenter was sharing some leadership development ideas with the audience. At the end of the presentation, we were all left with the same question— What do we do with this information? In fact, someone asked this very question (“what is our next step…”), and the presenter’s response was “That’s a good question, I’m not sure.” BIG mistake, and it was the key reason his presentation was a fail.
The number one question any audience member has is “how does this help me?” For your presentation to have any chance of achieving greatness (or even goodness), you must answer this question. More