Resume, LinkedIn, self-promo

The No. 1 Way to Get Attention on LinkedIn

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Business prospects or employers are probably searching on LinkedIn for someone like you. The single best way to ensure you’ll show up in their searches, and stand out from competitors, is to have the right profile “keywords.” These are the words or phrases that resonate. They’re used in search queries, and answer your target audience’s main question: “How can you help me?”

Profile keywords have benefits beyond boosting your LinkedIn search ranking. Since search engines like Google andMore

Looking for a Job? Don’t Tell LinkedIn

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While having a resume means you’re looking for a job, having a LinkedIn profile doesn’t send the same signal. As a result, many jobseekers think their profile needs to say that they are actively searching. Otherwise, how else would an employer know to contact them? So they’ll add phrases like “open to new opportunities” or “seeking a position in…”

As I discuss in my book Advanced LinkedIn, however, you’re making a mistake if you add anything to your profile that indicates you’re looking. Here’s why.More

7 Ways to Jump-start a Stalled Job Search

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jump-start-shutterstock_206038111When clients with stalled searches first contact me, they often see the cause as something beyond their control. They tell me “I’m too old (or young),” “I’m overqualified (or underqualified),” “there are no jobs,” “I’ve sent in countless applications with no response,” or “I don’t have enough (or the right) experience.”

While in some cases they may be right, most of the time I find that they face a different problem with a much easier solution. Below I’ve included the top seven ways you can jump-start your search, based on my experience of the real reasons for many stalled searches.More

The Top 10 Resume Mistakes

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The key to avoiding resume mistakes is to follow what I call the golden rule of resume writing: your “how I can help you” message needs to jump off the page in the 15 seconds or less that someone will look at your resume. The reader’s “no” or “maybe” decision is made so quickly that your key selling points really need to stand out. By contrast, the mistakes listed below make the reader work too hard to figure out how you can help them, or how you differ from the competition (this advice applies equally to your LinkedIn Profile).

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Your 20 Second Pitch: Don’t Cold-Call Without It!

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Whether you’re in sales, business development or a job search, effectively cold-calling “strangers” to get the meetings you seek is a crucial skill. For jobseekers, this is called accessing the “hidden” job market, where you’re developing new long-term relationships that can lead to opportunities.

When you cold-call, you have only roughly 20 seconds to gain their interest. At that point you need to give them an out or you risk making a bad impression; they may be about to run off to a meeting and keeping them on the phone would be a no-no. So if you haven’t interested them enough by then, you’re done. That’s why you need a 20 second pitch.More

How to Write Compelling Resume & LinkedIn Profile Bullets

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resumeWhen I first look at a client’s resume, I quite often see a list of bullet points that reflect only responsibilities. One of my clients, for example, an accountant, listed a bullet point that read: “Responsible for managing the monthly close.” After we discussed the impact she made through her management, we modified the text to read: “Managed the monthly close, reducing turnaround time by at least 30% while improving accuracy.” Do you feel the extra powerMore

Resume Mythbusters: Myth #1 Busted!

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2056398799_5849080c71_oA number of resume “professionals” say not to use formatting such as bolding or underlining because it can prevent Applicant Tracking Systems from identifying formatted keywords in your resume. ATS’s are often used by large organizations to do initial automated resume screenings for job postings, before resumes are seen by a human. My take on this claim: TOTALLY FALSE.

How do I know? Simple—you can test it yourself. Get a free Google Drive account, which includes gigabytes of cloud storage, and upload your PDF (or Word) resume there. Google Drive is known for making More

How to Write Emails that Land Interviews & Meetings

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letters from morgueFile file0001515540276Many job-search cold emails and cover letters that ask for a meeting or an interview are not even read by the recipient. The email subject line doesn’t resonate, or the content is too dense or irrelevant to the reader. Clients who have applied the following nine rules, however, have seen big improvements in their email response rates.

Rule #1: Make your letter easily “scannable”
People are usually too busy to take the time to read through a long, dense email. More

When They Say You are “Overqualified”…

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What do you do if a hiring manager says you are “overqualified” for a position? First, you need to know that what they really mean is a) you’re going to want too much money, b) you’re going to be bored and will leave in six months, or c) you won’t fit into the culture. All three of these underlying issues can be addressed with these two approaches:More

Land Your Next Job with LinkedIn’s Volunteer Marketplace

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LinkedIn now makes it easier to find volunteer opportunities. Gain access by going to http://volunteer.linkedin.com or by clicking on the “Jobs” menu option, selecting “Advanced Search,” “More Options,” and then entering “volunteer” in the job title. LinkedIn has partnered with some major volunteer matching sites to make this happen. Here’s why this feature is so great. More

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