Getting Interviews

Four Ideas for Getting Interviews via the Hidden Job Market

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Most of my job-search clients get interviews by tapping into the hidden job market; they are both reaching out to their network and cold-emailing/calling people they don't know.  You, too will want to prioritize efforts that will allow you to bypass the glut of applicants going through the "front door" - job postings.  This strategy is especially vital for my executive-level clients - since roughly 80% of these jobs are landed through networking or even cold outreach, including networking with retained search firms. So, focus your efforts on the hidden job market.  The goal is to land lots of informational meetings with hiring decision-makers that could lead to interviews via referrals or your keeping in touch. Here are four ideas to get you started.

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In a Job Search? You Should Be On LinkedIn

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LinkedIn, accessed for free at www.linkedin.com, enables users to keep in touch with and expand their professional network, get introductions to others outside their network, and join groups of professionals organized around industries, professions, and associations.  Recruiters routinely use LinkedIn to scan profiles for viable candidates.

LinkedIn has become essential to conducting an effective, productive job search! I hear from clients almost every day about how they got an interview or informational meeting via LinkedIn.  Below I’ve included a few success stories culled from my clients’ experiences, to help generate. . .

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Letting People Know about your Job Search

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Here's a technique that many clients have used successfully to land interviews. A prerequisite is that you have a list of target organizations ready that your network contacts may have heard of.  The idea is that you don't have time to email every single person individually in your hopefully . . .

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Employment Trends: Health Care Hot, Real Estate Not

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Indeed.com, an online job-search engine that aggregates job postings from across the web, released an analysis of employment trends by industry and geography. Their findings could be helpful to those of you who are looking to develop job targets-- I recommend checking it out. My observations from their data:

* The health care sector shows the largest opportunity by far, with a total of 813,000 job-postings, followed by Retail. . .

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Using LinkedIn for Job-target Research

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Many (or most) of you are probably on LinkedIn to some extent (if you're not you should be-- www.linkedin.com).  LinkedIn is an awesome tool for getting results in your job search.  But are you really getting the value out of it that you could be?  Use LinkedIn to advance your search in three ways:

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Getting Results with Job Ads

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When you answer an online ad, you are competing with hundreds, or often thousands, of other applicants. In fact, I was recently talking to an HR Executive at a Fortune 500 company who shared with me that they received 6,000 resumes for one Customer Service Manager opening! Because of this situation, the filtering process (either human or computer) looks for as close to an exact match as possible. So, you could have a great resume and cover letter, but statistically speaking the odds are still against you making the cut.

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The Importance of Targets in Your Job Search

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I see a lot of new job-hunters who are unfocused about their job targets. They feel that their background allows them to do many things (e.g., I can be a project manager, marketing director, or a corporate trainer). So their whole approach to the search is to position themselves as generally as possible, in the hope that others (recruiters, network contacts, etc.) will decide for them.

This approach doesn't work for a few of reasons. First off, you're watering down your message for any individual job target, vs. your competitors. Second, you need to make it as easy as possible for people to help you, and that means pitching yourself appropriately for a specific position. Don't ask them to do the work to translate your varied background into specific targets-- do this for them! Lastly, targeting is all about the benefits that accrue through

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