I once went to a seminar where the presenter was sharing some leadership development ideas with the audience. At the end of the presentation, we were all left with the same question— What do we do with this information? In fact, someone asked this very question ("what is our next step..."), and the presenter's response was “That’s a good question, I’m not sure.” BIG mistake, and it was the key reason his presentation was a fail.
The number one question any audience member has is “how does this help me?” For your presentation to have any chance of achieving greatness (or even goodness), you must answer this question.
This page or post can be viewed by HCC members only. Consider becoming one. or Log in.
If you're trying to view a blog post, you've exceeded the number of posts that can be viewed for free. Become a member for unlimited viewing, log in, or wait for your monthly allocation to reset.
Surprise! Start Your Presentation Off with a Bang
by Robert Hellmann • Interviewing, On-the-job Success, Presentations
For example, I coached one client to begin his presentation (to an executive audience at a Fortune 500 company) with a slide that had one single large number on it. Then he said: