Resume, LinkedIn, self-promo

Power Up Your Pitch to Land Job Interviews and Offers

by • , , ,

A powerful pitch, one that resonates with your target audience, can give your job search a big boost in this challenging economy. Employers and networking contacts will be impressed when you concisely and engagingly describe what differentiates you from your competitors. Plus the process of creating your pitch is, on its own, well worth your time; the deeply self-reflective thinking that’s required will help you to sell yourself. You’ll need two versions of your pitch:

More

The Top 4 Resume Myths – Busted

by •

Myths

When clients first contact me for résumé help, they often say things like “I heard that you should never…” or “I was told to always…” Most of these rules are just plain wrong, because they contradict the one Golden Rule of Résumé Writing: your “why you should hire me” message needs to jump off the page in the 15 seconds or less that your résumé is being reviewed (one study says your résumé is looked at for only 7.4 seconds).

Keeping the Golden Rule in mind, let’s look at the top four résumé myths that I’ve come across in my work with clients.

More

Unemployed? 3 Ways to Fill that Gap in Your Resume

by • , ,

If you’ve been out of work for a while, you may face a well-documented bias against the unemployed in your job search. But fear not; there are ways to easily fill the gap, preempting any potential uneasiness about your unemployment while reassuring employers that you’re current in your field. Here are three of those ways, followed by what to say when asked about an employment gap in an interview.

More

The No. 1 Way to Get Attention on LinkedIn

by • , , , , , , ,

Business prospects or employers are probably searching on LinkedIn for someone like you. The single best way to ensure you’ll show up in their searches, and stand out from competitors, is to have the right profile “keywords.” These are the words or phrases that resonate. They’re used in search queries, and answer your target audience’s main question: “How can you help me?”

Profile keywords have benefits beyond boosting your LinkedIn search ranking. Since search engines like Google and

More

Looking for a Job? Don’t Tell LinkedIn

by • , , ,

While having a resume means you’re looking for a job, having a LinkedIn profile doesn’t send the same signal. As a result, many jobseekers think their profile needs to say that they are actively searching. Otherwise, how else would an employer know to contact them? So they’ll add phrases like “open to new opportunities” or “seeking a position in…”

As I discuss in my book Advanced LinkedIn, however, you’re making a mistake if you add anything to your profile that indicates you’re looking. Here’s why.

More

7 Ways to Jump-start a Stalled Job Search

by • , , ,

jump-start-shutterstock_206038111When clients with stalled searches first contact me, they often see the cause as something beyond their control. They tell me “I’m too old (or young),” “I’m overqualified (or underqualified),” “there are no jobs,” “I’ve sent in countless applications with no response,” or “I don’t have enough (or the right) experience.”

While in some cases they may be right, most of the time I find that they face a different problem with a much easier solution. Below I’ve included the top seven ways you can jump-start your search, based on my experience of the real reasons for many stalled searches.

More

The Top 10 Resume Mistakes

by •

mistake haircut shutterstock_100977874

The key to avoiding resume mistakes is to follow what I call the golden rule of resume writing: your “how I can help you” message needs to jump off the page in the 15 seconds or less that someone will look at your resume. The reader’s “no” or “maybe” decision is made so quickly that your key selling points really need to stand out. By contrast, the mistakes listed below make the reader work too hard to figure out how you can help them, or how you differ from the competition (this advice applies equally to your LinkedIn Profile).

b

More

Your 20 Second Pitch: Don’t Cold-Call Without It!

by • , , ,

Whether you’re in sales, business development or a job search, effectively cold-calling “strangers” to get the meetings you seek is a crucial skill. For jobseekers, this is called accessing the “hidden” job market, where you’re developing new long-term relationships that can lead to opportunities.

When you cold-call, you have only roughly 20 seconds to gain their interest. At that point you need to give them an out or you risk making a bad impression; they may be about to run off to a meeting and keeping them on the phone would be a no-no. So if you haven’t interested them enough by then, you’re done. That’s why you need a 20 second pitch.

More

How to Write Compelling Resume & LinkedIn Profile Bullets

by • , ,

resumeWhen I first look at a client’s resume, I quite often see a list of bullet points that reflect only responsibilities. One of my clients, for example, a Chief Accounting Officer, listed a bullet point that read: “Led team in managing the monthly close.” After we discussed the impact she made through her management, we modified the text to read: “Led team in reducing monthly close turnaround time by at least 30% while improving accuracy.” Do you feel the extra power

More

Resume Mythbusters: Myth #1 Busted!

by •

2056398799_5849080c71_oA number of resume “professionals” say not to use formatting such as bolding or underlining because it can prevent Applicant Tracking Systems from identifying formatted keywords in your resume. ATS’s are often used by large organizations to do initial automated resume screenings for job postings, before resumes are seen by a human. My take on this claim: TOTALLY FALSE.

How do I know? Simple—you can test it yourself. Get a free Google Drive account, which includes gigabytes of cloud storage, and upload your PDF (or Word) resume there. Google Drive is known for making

More
1 2 3 4